Exploring rural broadband, the lack of connectivity and the real challenges facing farmers and their communities
Connection means a lot of different things to different people. For those living in rural America, and our Land O’Lakes members specifically, connection goes beyond communication. It means maintaining deep ties to their families, to their communities and their shared future.
There’s a disconnect in the digital space, however—rural broadband specifically. Nearly 60 percent of rural adults say that access to high-speed internet is a major problem, according to a 2018 Pew Research study.
Think about this: School buses being used as WiFi hot spots, parked strategically around a county. The reason? So parents can drive their kids to the buses, connect to the internet and get homework done. That’s a reality in rural America that millions of people face. Daily.
As a farmer-owned cooperative, we at Land O’Lakes, Inc. believe being connected means not only a better quality of life—but access to the modern economy. It means prosperity. It ensures the future.
In episode one of season two of our Something Greater podcast, hear from one of our member-owners about life on the farm and what a lack of connectivity really means. He’s also joined by Director of Technology and Innovation Chakra Sankaraiah and host Kim Olson in the episode titled “Disconnected: The disparities between rural and urban broadband.”