Closing the rural broadband gap is no easy task, Land O'Lakes is working to do its part, both for the short term and the long term.
Talk with any ag executive supporting farmers these days, and eventually the conversation turns to agricultural technology tools available. From remote display access to diagnose equipment issues, to managing farm data to model crops for enhanced in-season decision-making — the common denominator is broadband access, and farmers know how hard that can be to get.
Enter coronavirus and the need for distance learning and telemedicine, tools that are hard to use when your farm may barely have dialup speeds. Yet one cooperative is hitting the challenge head-on. Land O’Lakes is pushing for more rural broadband, and its retail partners are ponying up for local support in the time of coronavirus, too, by providing free Wi-Fi access at retail locations.